With a best-in-class fulfillment network and one of the cheapest options available for dimensional weight in shipping and fulfillment, selling on Coupang is one of the easiest ways to access over 24 million monthly product active users. So, how do you sell on Coupang?
How to Sell On Coupang
U.S. brands that sell in Asia through Coupang, the U.S.-based global ecommerce and digital services technology company, can choose to handle international shipping on their own, or they can opt to ship through the Coupang Riverside fulfillment center. Most sellers choose to let Coupang handle the logistics of international exports on their behalf.
The seller and the Coupang sales team work together to agree on initial levels of inventory based on expected sales, then the seller ships their product in bulk directly to the Riverside FC. From there, Riverside employees pack individual orders from the warehouse inventory, trucks transport packed orders to Los Angeles International Airport, the packages are flown directly to South Korea or Taiwan where they are ready to be routed to the customer’s location. Coupang manages most details and logistics of the process, from paying customs duties to ensuring compliance with export and import regulations on both sides of the transaction.
Coupang Global Services Integration Models
Coupang Global Services offers solutions for all vendor types. Our three integration model options are well-suited for brands/manufacturers that operate primarily in the wholesale space and are comfortable with dynamic marketplace pricing, brands/manufacturers that operate primarily in the wholesale space but want to retain control of pricing, direct-to-consumer site owners looking for extend-the-aisle opportunities, and current marketplace sellers, whether it be a traditional third-party seller or brand store owner.
Selling with Coupang means getting access to one of the largest/fastest-growing e-commerce opportunities anywhere in the world and the fourth-largest economy in Asia.
1P Wholesale
The Coupang Wholesale model offers suppliers and sellers the option to sell their products at scale. This model offers sellers the option to sell their products in bulk. With Wholesale, sellers can receive a hands-off experience: Coupang handles the shipping, fulfillment, listing, and customer experience for you. Sellers will also have access to the Purple Rocket Badge, which will improve the sales conversion of products and gives sellers access to participate in exclusive Purple Rocket promotional events.
This model is typically well-suited for brands/manufacturers that operate primarily in the wholesale space and are comfortable with dynamic marketplace pricing.
2P Fulfillment by Coupang
The Fulfillment by Coupang model offers suppliers and sellers a convenient storage and fulfillment service to Korea from Coupang’s fulfillment centers in California, USA. 2P allows second and third-party sellers to sell their products to customers in Korea with cross-border fulfillment and Korean e-commerce insight support, providing sellers with an end-to-end solution for listing their selection, placing and fulfilling orders, managing promotional activities, analyzing trends, and delivering Coupang customers with seamless access to a wider selection at optimal pricing.
This model removes common barriers that exist within the wholesale model, such as pricing control, access to real-time performance data, and direct marketing control, while maintaining access to the best-in-class Coupang Global Fulfillment supply chain speed and costs, all while autonomously managing your own store through our seller management tools. This model is typically well-suited for current marketplace sellers, either traditional third-party sellers or brand store owners, direct-to-consumer site owners looking for extend-the-aisle opportunities, and brands/manufacturers where 1P Wholesale would also be appropriate.
3P Fulfillment by Seller
The Fulfilled by Seller 3P model allows third-party sellers to list and sell their products to a vast customer base. This model operates on a direct-ship model, meaning sellers handle the shipping directly to the end customers in South Korea. This is distinct from Wholesale (1P) and CGF 2P, where Coupang owns the shipping and fulfillment process.
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Coupang Global Services makes cross-border e-commerce easy and attainable for U.S. brands and sellers of all sizes by leveraging our best-in-class logistics network, scale, and market knowledge.
To sign up for the business model that works best for your company, please go to: Sign Up – Grow Globally
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