Global Fulfillment (CGF)

What is Fulfillment by Coupang (2P CGF)?

Coupang Global Fulfillment (CGF), or Fulfillment by Coupang (2P), allows second and third-party sellers to sell their products to customers in Korea with cross-border fulfillment and Korean e-commerce insight support. CGF provides sellers with an end-to-end solution for listing their selection, placing and fulfilling orders, managing promotional activities, analyzing trends, and delivering Coupang customers with seamless access to a wider selection at optimal pricing.

This model removes common barriers that exist within the wholesale model, such as pricing control, access to real-time performance data, and direct marketing control, while maintaining access to the best-in-class Coupang Global Fulfillment supply chain speed and costs, all while autonomously managing your own store through our seller management tools. This model is typically well-suited for current marketplace sellers, either traditional third-party sellers or brand store owners, direct-to-consumer site owners looking for extend-the-aisle opportunities, and brands/manufacturers where 1P Wholesale would also be appropriate.

How Does Fulfillment by Coupang Work?

Sellers can sign up as sellers with Coupang and select the Coupang Global Fulfillment business model. Sellers will create their catalog of items, which will be vetted by our Coupang team prior to launch to ensure compliance with rules and regulations. Once the listings are approved, sellers will be able to send their inventory to Coupang’s fulfillment centers in Riverside, California.

Afterwards, Coupang Global Services will fulfill, receive, store, and ship the inventory directly to Korea and directly to the customer via local delivery. As a CGF seller, sellers can leverage our expertise and our free Korean translation services.

FAQs

How much does Fulfillment by Coupang cost?

The cost of selling on Coupang varies based on product size, product type, shipping, storage, and additional fees. Costs come in the following categories: category/ commission fees, shipping fees, storage fees, and inbound fees. See more details in the CGF Pricing Model.​

  • Category Fees (Commission or Take Rate): Fees on products sold vary by the category that the product belongs to.
  • Shipping Fees: The CGF shipping fee includes pick-and-pack, customs clearance, and delivery. Fees are based on the number of product units and the weight of the shipping parcel.
  • Storage Fees: Inventory storage fees are charged daily based on the space your inventory occupies in Coupang fulfillment centers (FCs), measured in cubic meters. Coupang FCs will measure the product’s length/width/height when the FC receives your products.
  • Additional Fees may apply if other costs are incurred.
    • Service Fee: A monthly service fee of 50,000 KRW (~$35 USD) is charged at the seller account level.​
    • Labeling: The Coupang Barcode (UPC) must be visible on the product packaging during inbound. You can attach the Coupang Barcode to each product package, or Coupang also offers relabeling services for $0.50/unit.​
    • Inbound Reject: Irregular inbound (such as items shipped in irregular packaging, incorrect products, expired products, etc.) is the seller’s responsibility, and items will be rejected. They will be returned or disposed of at the seller’s discretion and may incur disposal or removal fees.​
    • Inventory Disposal or Return: In cases where the seller requests disposal of products (seller request, irregular cases, illegal or counterfeit issues, etc.), a per-unit removal and disposal fee will be charged.​
    • Customer Return: Cancellations and Returns may be the responsibility of either the CGF seller or of Coupang, depending on the associated reason code.​​

Please note that fees are charged in Korean Won (KRW), but deposits are made in US dollars and may vary monthly due to exchange rates.

As a seller, how do I get paid? How often? Is the payment in Korean won or in US dollars?

Settlements are issued monthly within 15 business days after the month-end. Payments are made in USD and deposited into your U.S. business bank account.​

A minimum threshold of ₩1,000,000 GMV is required to qualify for payout.​

Net revenue is calculated after the deduction of applicable fees, including:​

  • Cancellations​
  • Discount coupons​
  • Sales commissions​
  • Seller service fees​
  • Product and brand advertising​
  • CGF fees (shipping, storage, and additional charges)

How can I apply for Fulfillment by Coupang?

Are you wondering how to apply for the Coupang Global Fulfillment program? Look no further! Please follow the steps below to complete the application process.

Step 1: Go to https://wing.coupang.com/tenants/vendor-signup/signup. Complete the application and contracts, including providing the required business documentation (see below).​​

Step 2: An Account Manager will reach out to you with the next steps if your application needs to be revised or if it is approved. ​​

Step 3: Once CGF permission is granted to your account, you will be ready to log into Wing and list your products!​

Information needed for the CGF application includes:​

  • Business license documentation (EIN Confirmation Letter or Tax Return)​
  • Proof of business ownership (IRS tax forms or Articles of Incorporation)​
  • Bank Account details​
  • Proof of ID (Passport or Driver’s License – both front & back)

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Do my products have to meet a set of criteria?

When considering the selection, you offer to customers there are a few things to keep in mind. The optimal product would be air-freight friendly– meaning having a small form factor and not overly heavy. Though our fulfillment can support anything up to 12’’x12’’x15’’ and 50 lbs. The Korean government restricts certain items and ingredients from cross-border ordering. Be sure to review our product guidelines to ensure your products can be sold in Korea.

What kind of support can I expect to receive?

As a 2P CGF seller, you will have access to a dedicated account management team that can help troubleshoot any issues you may face and can offer you guides on best practices. Initial translation services to help with item page creation and content localization will be provided for free. For communicating with customers who reach out with questions or concerns, we recommend leveraging a machine-based translation tool like Google Translate. Certain services are also available for additional fees, such as promotion and store management.

As a 2P CGF seller, you will have access to our Account Management team for onboarding support. Our Ads Management team is also available to help set up and optimize Product and Brand Ads.​

Additional resources are available through Seller University and the Wing Seller Portal, which offer guidance across a wide range of topics.​

For any questions or support, please contact us_cgf_business@coupang.com.

How do I market my products on Coupang?

There are a couple of options available for CGF sellers to leverage in regard to marketing your products. In addition to making sure your listings are optimized with the most appropriate search terms and keywords, sellers can also opt in to product ads, brand ads, discount coupons, and monthly promotional events.

There are 3 main types of. onsite marketing available for CGF Sellers: Coupang Product Ads, Promotions, and MyShop.​

  • Coupang Product Ads are a powerful way to increase product visibility and discoverability, drive more qualified traffic, boost conversions, and improve overall sales performance.​
  • Promotions comprise a mix of pricing incentives, curated campaign exposure, and targeted discounts, all of which can help drive stronger sales performance.​
  • MyShop Ads Management is a seller-exclusive page where you can show all your products on a single destination. You can easily configure your own brand page and run ads to generate more sales opportunities

Can I integrate any existing marketplace account (ex. Amazon storefront, Shopify)?

Though we do not currently offer integration services, Coupang Global Services hopes to provide this service to our vendors in the future.

How will I have visibility into my inventory?

WING, our seller portal, will provide you with live visibility into your sellable inventory, as well as daily snapshots by lot number and expiration date. Simply navigate to Coupang Global Fulfillment (CGF) > Manage Inventory within your Wing Seller Portal.

How can I scale my business with Open API?

OpenAPI is available for Coupang sellers, making it easier to automate operations, integrate systems, and manage your business at scale. View our Guides to get started.

Get Started Today

Be a part of the evolving curation of the best US products, barrier-free shopping experiences, and market-leading shipping speed. For information on the different integration models and how to indicate your interest, please email us_cgf_business@coupang.com.

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