About Coupang Global Services
Based in Seattle, Coupang is a U.S. technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Coupang Eats, Coupang Play, and Farfetch. We drive the sale of billions of dollars of American goods and agricultural products to South Korea (4th largest ecommerce market in the world), Taiwan, and 190+ countries.
To bring the world to Korea, Taiwan, and any future marketplaces serviced by Coupang, Coupang Global Services provides vendors with a streamlined experience that makes it easy for you to expand to a new market and access a large, growing, and loyal customer base. Our team will help you increase your sales volume and brand recognition among shoppers.
What does it mean to partner with Coupang Global Services?
Suppliers and sellers will partner with our team based in Seattle, Washington. Coupang Global Services offers multiple pathways to expanding your business into a new market. Vendors can customize their experience to fit their unique business needs. Partnering with us means getting access to an easy and cost-effective solution to your needs with our market experts who will advise on product selection. Our operations team can also be available to assist with translation services, keyword setting, banned ingredient checks, and product listing. With our Best-In-Class Fulfillment Service, sellers ship their products to our US Fulfillment Center right outside Los Angeles, and we are ready to take care of the rest! Warehousing, catalog & order management, customer service, and direct delivery from our US fulfillment center to the Korean customer within 3 days are all available through select integration models with Coupang Global Services.
All Coupang Global Services product listings receive the Purple Rocket Badge, guaranteeing our customers’ authentic global goods, safe payment, and the fastest international shipping speeds. Access to the 4th largest e-commerce Industry worldwide & Coupang’s market-leading 23.9 million product commerce active customers (as of Q4 2025).
Fun Facts About Coupang
Coupang Global Services launched in Seattle, WA, in 2016
- Coupang is a U.S. technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG).
- Global offices across Korea, Beijing, Hong Kong, Bengaluru, Tokyo, Los Angeles, Taipei, Seattle, Silicon Valley, Singapore, Shanghai, and Shenzhen.
- Our Value Proposition: To create ever-improving experiences at lower prices for customers, we focus on innovations around our end-to-end integrated network of technology and infrastructure, new offerings, and effective merchant solutions. These investments enable us to deliver superior selection, convenience, and low prices to customers, while helping merchants improve and grow their businesses.
Selling to South Korea
The World’s 4th largest e-commerce market is just a few clicks away. If you’re thinking of growing your cross-border business, Korea is the perfect market for you. Korea is also one of the world’s hottest e-commerce spots. Here are a few reasons why e-commerce has become a central part of everyday Korean life.
- Ultra Wired: Korea has one of the highest internet penetration rates in the OECD.
- Population Density: Korea’s high population density makes for efficient deliveries.
- Big Spenders: Trend-sensitive with high disposable incomes, Koreans love to shop online.
- Demand for International Products: KOSIS data shows that Korean demand for overseas items shows no signs of waning.
If you’re thinking of growing your business, Korea is the perfect market for you. Not only is it one of the largest and fastest-growing markets worldwide, but it’s also straightforward and easy to access with Coupang.
Who do we partner with?
Coupang Global Services offers solutions for all vendor types. Our three integration model options are well-suited for brands/manufacturers that operate primarily in the wholesale space and are comfortable with dynamic marketplace pricing, brands/manufacturers that operate primarily in the wholesale space but want to retain control of pricing, direct-to-consumer site owners looking for extend-the-aisle opportunities, and current marketplace sellers, whether it be a traditional third-party seller or brand store owner.
Who are our customers?
- In 2023, Coupang Global Services had 3.27M unique customers make a purchase and finished the year with 1.3M active customers.
- Coupang Global Services has over 3.1 million customers across all of our integration models, with 600k active customers, acquiring an average of 18k new customers per week.
- In 2023, Coupang Services acquired 1.16M new customers, an increase of 5.1% YoY. On average, customers who made a Coupang Services purchase in 2023 spent 129% more than the average non-US global customer (defined as any Coupang customer who did not purchase from US Jikgu in 2023). Customers who made two or more US Jikgu purchases in 2023 spent 165% more per year than the average non-US global customer.
Get Started Today
Be a part of the evolving curation of the best US products, barrier-free shopping experiences, and market-leading shipping speed. For information on the different integration models and how to indicate your interest, please email globalservices.coupang.com.
