At Coupang, we drive innovation through our vibrant startup culture, while benefiting from the resources and operating discipline of a Fortune 150 U.S. public company.
We’re innovators. Savvy operators. Customer champions. Rule breakers. The ones who make the impossible not just possible, but even better than imagined. Our leadership principles uniquely demonstrate our relentless focus on customers by improving and enriching their lives, every day.
A many-thousand mile journey
U.S. brands that sell in Asia through Coupang, the U.S.-based global ecommerce and digital services technology company, can choose to handle international shipping on their own, or they can opt to ship through the Coupang Riverside fulfillment center. Most sellers choose to let Coupang handle the logistics of international exports on their behalf.
The seller and the Coupang sales team work together to agree on initial levels of inventory based on expected sales, then the seller ships their product in bulk directly to the Riverside FC. From there, Riverside employees pack individual orders from the warehouse inventory, trucks transport packed orders to Los Angeles International Airport, the packages are flown directly to South Korea or Taiwan where they are ready to be routed to the customer’s location. Coupang manages most details and logistics of the process, from paying customs duties to ensuring compliance with export and import regulations on both sides of the transaction.
Coupang’s Rocket Delivery
Where customers are served: South Korea and Taiwan
Coupang’s Rocket Delivery is a fast and efficient delivery service that ensures most orders are delivered within 24 hours, revolutionizing e-commerce in Korea and Taiwan.
We have invested billions of dollars into Rocket Delivery to create a one-of-a-kind experience. Coupang’s Rocket Delivery service is designed to provide rapid delivery of products to customers. This service is a key component of Coupang’s logistics strategy, which includes a vast network of fulfillment centers across Korea and Taiwan.
Rocket Delivery enables customers to order products by midnight and, in many cases, receive them by 7 a.m. the next morning, setting a new standard for delivery speed in the e-commerce industry. This service not only improves customer satisfaction but also supports small and medium enterprises by providing them with a competitive logistics solution, allowing them to reach consumers quickly and efficiently.
Overseas direct purchase service
Where customers are served: Korea and Taiwan
Coupang Rocket Overseas is Coupang’s overseas direct purchase service, which allows users in Korea to buy products from the U.S., Japan, China and Hong Kong directly. Users in Taiwan can buy products from the U.S., Korea, Japan and Hong Kong. This service enables consumers to purchase a variety of products, including fashion, food and household items, with fast delivery options.
Coupang Private Label Brands
Where customers are served: Korea and Taiwan
Coupang Private Label Brands (CPLB) delivers high-quality products at affordable prices to consumers. The private brand labels — including fresh food brand Gomgom, household and pet products brand Tamsaa, health and beauty products brand Vitahal, and life and home brand Comet — offer a wide selection of great products at low prices and with great service. CPLB breaks the biggest tradeoffs among price, service and selection for our customers.
CPLB develops relevant products for our customers following market trends and insights. We strive to design the most efficient supply chain to optimize our inventory management and make products available at all times at competitive prices. While we develop more products for our customers, we continuously improve internal processes and business efficiency through our use of technology and automation systems.
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