From New Jersey’s Karite shea butter hand cream to California’s Spread The Love organic, all-natural peanut butter, for U.S. companies selling their products in Asia through Coupang, the journey usually starts at the Coupang Fulfillment Center (FC) in Riverside, California, east of Los Angeles. There, a team of about 180 Coupang employees receives, warehouses, picks, packs and ships thousands of distinct products and American brands to consumers in South Korea and Taiwan.
The 256,000 square foot Riverside FC ships millions of orders per year. Despite the thousands of miles the goods must travel, Coupang is able to fill most orders within two to three days from the moment the customer in South Korea or Taiwan places their order. The FC is a key part of the company’s innovative technology and AI-driven global fulfillment infrastructure through which Coupang helped sell more than $5 billion in U.S. goods overseas in 2025, and in which the company has invested billions of dollars to build over the past 15 years.
A many-thousand mile journey
U.S. brands that sell in Asia through Coupang, the U.S.-based global ecommerce and digital services technology company, can choose to handle international shipping on their own, or they can opt to ship through the Coupang Riverside fulfillment center. Most sellers choose to let Coupang handle the logistics of international exports on their behalf.
The seller and the Coupang sales team work together to agree on initial levels of inventory based on expected sales, then the seller ships their product in bulk directly to the Riverside FC. From there, Riverside employees pack individual orders from the warehouse inventory, trucks transport packed orders to Los Angeles International Airport, the packages are flown directly to South Korea or Taiwan where they are ready to be routed to the customer’s location. Coupang manages most details and logistics of the process, from paying customs duties to ensuring compliance with export and import regulations on both sides of the transaction.
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