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Our Integration Models
Wholesale (1P)
Fulfilled by Coupang (2P)
Fulfilled by Seller (3P)
The Coupang Wholesale model offers sellers the option to sell their products at scale. With Wholesale, sellers can receive a hands-off experience: Coupang owns the listing and product selection process, shipping, fulfillment, and customer experience for you. The seller of record on-site is Coupang Global LLC- we purchase wholesale, store your products, and take care of fulfillment.
The Coupang Global Fulfillment (CGF) model offers global sellers a convenient storage and fulfillment service to Korea from Coupang’s fulfillment centers in California, USA.
This model is a pure-play marketplace store ownership where the seller or brand owns all online tactical efforts including product listing uploads, inventory management, marketing, pricing thresholds, etc. These are controlled through our seller portal, Wing. With CGF, sellers have full control over what to inventory and selection to list and sell.
*CGF is not open for selling in Taiwan.*
The Fulfilled by Seller 3P model allows third-party sellers to list and sell their products to a vast customer base. This model operates on a direct-ship model, meaning sellers handle the shipping directly to the end customers in South Korea. This is distinct from Wholesale (1P) and CGF 2P, where Coupang owns the shipping and fulfillment process.
Why Sell with Coupang?
Increase Sales
Our team ensures that all suppliers and sellers have the tools and resources to manage their business and drive sales, providing insight and promotional time frames to help drive your volume. Vendors interested in the wholesale integration model will have access to their own personal account managers, who will drive your promotional and volume optimization.
Spend Less
Coupang Global Services rivals domestic shipping rates at an international scale. Across the board, Coupang is one of the cheapest options available for dimensional weight in shipping and fulfillment, costing less per cubic foot than other marketplace integrators.
Operate with Ease
Coupang is an easy and cost-effective solution to entering a competitive market, taking care of all export paperwork, processing, and taxes involved with your products. Even though you will be expanding your business to an international market, all of your direct transactions will take place in the United States and will be transacted in US dollars.
Seller Success
“One of the things I like best about working with Coupang is just how easy it’s been. It’s a lot to learn so it’s been great to partner with Coupang to do that heavy lifting on our behalf. They do a ton of work for us, which takes a lot off my plate so I can focus on growth. Today, Coupang is PURA D’OR’s largest sales channel in Korea and has supported the brand’s 300% year-over-year growth.”
– Evan Axelrod, Vice President of e-Commerce Sales at PURA ‘DOR
