Global Fulfillment (CGF)
What is Fulfillment by Coupang (2P CGF)?
Coupang Global Fulfillment (CGF), or Fulfillment by Coupang (2P), allows second and third-party sellers to sell their products to customers in Korea with cross-border fulfillment and Korean e-commerce insight support. CGF provides sellers with an end-to-end solution for listing their selection, placing and fulfilling orders, managing promotional activities, analyzing trends, and delivering Coupang customers with seamless access to a wider selection at optimal pricing.
This model removes common barriers that exist within the wholesale model, such as pricing control, access to real-time performance data, and direct marketing control, while maintaining access to the best-in-class Coupang Global Fulfillment supply chain speed and costs, all while autonomously managing your own store through our seller management tools. This model is typically well-suited for current marketplace sellers, either traditional third-party sellers or brand store owners, direct-to-consumer site owners looking for extend-the-aisle opportunities, and brands/manufacturers where 1P Wholesale would also be appropriate.
How Does Fulfillment by Coupang Work?
Sellers can sign up as sellers with Coupang and select the Coupang Global Fulfillment business model. Sellers will create their catalog of items, which will be vetted by our Coupang team prior to launch to ensure compliance with rules and regulations. Once the listings are approved, sellers will be able to send their inventory to Coupang’s fulfillment centers in Riverside, California.
Afterwards, Coupang Global Services will fulfill, receive, store, and ship the inventory directly to Korea and directly to the customer via local delivery. As a CGF seller, sellers can leverage our expertise and our free Korean translation services.
FAQs
How much does Fulfillment by Coupang cost?
The cost of selling on Coupang varies based on product size, product type, shipping, storage, and additional fees. Costs come in the following categories: category/ commission fees, shipping fees, storage fees, and inbound fees.
- Category Fees (Commission or Take Rate): Fees on products sold vary by the category that the product belongs to.
- Shipping Fees: The CGF shipping fee includes pick and pack, custom clearance, and delivery. Fees are based on the number of product units and the weight of the shipping parcel.
- Storage Fees: Inventory storage fees are charged daily based on the space your inventory occupies in Coupang fulfillment centers (FCs), measured in cubic meters. Coupang FCs will measure the product’s length/width/height when the FC receives your products.
- Inbound Fees: There is a one-time service fee when receiving all the inbound inventory.
Additional Fees may apply in the event of other costs incurred.
Please note that fees are charged in Korean Won (KRW), but deposits are made in US dollars and may vary monthly due to exchange rates.
As a seller, how do I get paid? How often? Is the payment in Korean won or in US dollars?
Settlement is performed monthly, calculating your revenue from sales, and subtracting all fees incurred in that month. Starting in December 2024, settlement will be done every two weeks. Payments are in USD and deposited into your US business bank account.
How can I apply for Fulfillment by Coupang?
Are you wondering how to apply for the Coupang Global Fulfillment program? Look no further! Please follow the steps below to complete the application process.
There are no special criteria for signing up and all you need to become a CGF seller is a US business license.
Do my products have to meet a set of criteria?
When considering the selection, you offer to customers there are a few things to keep in mind. The optimal product would be air-freight friendly– meaning having a small form factor and not overly heavy. Though our fulfillment can support anything up to 12’’x12’’x15’’ and 50 lbs. The Korean government restricts certain items and ingredients from cross-border ordering. Be sure to review our product guidelines to ensure your products can be sold in Korea.
Additionally, certain brands, with whom Coupang Global LLC maintains a direct sourcing relationship, are gated from being sold by other sellers. Reach out to US Seller Support for more information on this.
What kind of support can I expect to receive?
As a 2P CGF seller, you will have access to a dedicated account management team that can help troubleshoot any issues you may face and can offer you guides on best practices. Initial translation services to help with item page creation and content localization will be provided for free. For communication with customers who reach out with questions or concerns, we recommend that you leverage a machine-based translation tool like Google Translate. Certain services are also available for additional fees, such as promotion and store management.
How do I market my products on Coupang?
There are a couple of options available for CGF sellers to leverage in regard to marketing your products. In addition to making sure your listings are optimized with the most appropriate search terms and key word, sellers can also opt-in to product ads, brand ads, discount coupons, and monthly promotional events.
Can I integrate any existing marketplace account (ex. Amazon storefront, Shopify)?
Though we do not currently offer integration services, Coupang Global Services hopes to provide this service to our vendors in the future.
How will I have visibility into my inventory?
WING, our seller portal, will provide you with live visibility to your sellable inventory as well as daily snapshots of your inventory by lot number and expiration date. If, for whatever reason, you decide to remove your inventory from being listed you can make this request easily by simply clicking a button.
Get Started Today
Be a part of the evolving curation of the best US products, barrier-free shopping experiences, and market-leading shipping speed. For information on the different integration models and how to indicate your interest, please email us_cgf_business@coupang.com.
