Grow Globally with Coupang Global Services
Coupang Global Services makes cross-border e-commerce easy and attainable for U.S. brands and sellers of all sizes by leveraging our best-in-class logistics network, scale, and market knowledge. Sign UpUnited States brands and sellers access tens of millions of customers in Korea and Taiwan.
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Coupang Global Services provides U.S. suppliers and sellers with a streamlined experience that makes it easy for you to expand to a new market. Large American businesses and manufacturers have leveraged Coupang’s global fulfillment and logistics infrastructure to delight customers across Korea. Now the same capability that has driven $4 billion in annual sales of American products to overseas markets is available to small businesses and merchants of any size. U.S. sellers simply ship their products to one of Coupang’s U.S. logistics facilities, and Coupang’s world-class logistics teams receive, store, pick, pack, and ship directly to customers in Korea.
Our team will help you increase your sales volume and brand recognition among shoppers while maintaining a high focus on online exceptional customer experience and service.
By partnering with Coupang Global Services, suppliers and sellers alike get access to one of the largest and fastest-growing e-commerce opportunities anywhere in the world and the fourth-largest economy in Asia (the thirteenth-largest globally as of 2023).
Power of Securing the Badge
All Coupang Global Services product listings receive the Purple Rocket Badge, guaranteeing our 23.4 million product commerce active customers (as of Q1 2025) authentic global goods, safe payment, dedicated customer service, and the fastest international shipping speeds.
Suppliers and sellers will also have access to the Purple Rocket Badge, which improves sales conversion of products and gives sellers access to participate in exclusive Rocket promotional events. The Purple Rocket Badge also allows sellers to tap into increased traffic to product pages due to increased exposure through Purple Rocket Page. This badge is only available to sellers and suppliers who sell with Coupang in our integration models. To view the badge live on our site, navigate to our Rocket Delivery Landing Page.
Our Integration Models
Wholesale (1P)
Fulfillment by Coupang
Fulfillment by Seller
Wholesale (1P)
The Coupang Wholesale model offers suppliers and sellers the option to sell their products at scale. With Wholesale, sellers can receive a hands-off experience: Coupang owns the listing and product selection process, shipping, fulfillment, and customer experience for you. The seller of record on-site is Coupang Global LLC- we purchase, store your products, and take care of fulfillment.
Fulfillment by Coupang (2P)
The Fulfillment by Coupang or Coupang Global Fulfillment (CGF) model offers suppliers and sellers a convenient storage and fulfillment service to Korea from Coupang’s fulfillment centers in California, USA.
*CGF is the only model not open for selling in Taiwan.*
Fulfillment by Seller (3P)
The Fulfillment by Seller 3P model allows third-party sellers to list and sell their products to a vast customer base. This model operates on a direct-ship model, meaning sellers handle the shipping directly to the end customers in South Korea. This is distinct from Wholesale (1P) and CGF 2P, where Coupang owns the shipping and fulfillment process.
Why Sell with Coupang?
Increase Sales
Our team ensures that all suppliers and sellers have the tools and resources to manage their business and drive sales, providing insight and promotional time frames to help drive your volume. Vendors interested in the wholesale integration model will have access to their own personal account managers, who will drive your promotional and volume optimization.
Spend Less
Coupang Global Services rivals domestic shipping rates at an international scale. Across the board, Coupang is one of the cheapest options available for dimensional weight in shipping and fulfillment, costing less per cubic foot than other marketplace integrators.
Operate with Ease
Coupang is an easy and cost-effective solution to entering a competitive market, taking care of all export paperwork, processing, and taxes involved with your products. Even though you will be expanding your business to an international market, all of your direct transactions will take place in the United States and will be transacted in US dollars.
Latest News
Success Story
“One of the things I like best about working with Coupang is just how easy it’s been. It’s a lot to learn so it’s been great to partner with Coupang to do that heavy lifting on our behalf. They do a ton of work for us, which takes a lot off my plate so I can focus on growth. Today, Coupang is PURA D’OR’s largest sales channel in Korea and has supported the brand’s 300% year-over-year growth.”
– Evan Axelrod, Vice President of e-Commerce Sales at PURA ‘DOR
About Coupang
Coupang Global Services provides suppliers and sellers with a streamlined experience that makes it easy for you to expand to a new market and access a large, growing, and loyal customer base. Our unique model empowers you to partner in the way that works best for you and benefit from our renowned supply chain speed and cost savings.
For information on the different integration models and how to indicate your interest, please email globalservices@coupang.com.
